An experienced arborist and horticulturalist wanted to pull from his German roots (pun intended) to portray his many years of expertise within his new branding.

The Process

During the initial discussions, the client had suggested using an oak tree as the focal point of the logo. I gathered images of oak trees and other inspiration from German heritage to start in on the sketching process.

Although using all the colors from the German flag would have been distracting and not a very natural feel, I decided to use the golden yellow to make the connection. I pulled images of German heraldry and thought that a crest shape would tie together the elements,

Blackletter calligraphy was chosen for the main font and overall the logo has a sense of timelessness and integrity; exactly what the client was going for.

Schiffer Horticultural Mood Board - Horticultural Logo

The Application

The branding was put to use on Schiffer Horticultural’s website and print material, including business cards.
Schiffer Horticultural Business Cards - Horticultural Logo

  • Project Type Branding & Logo Design
  • Role Art Direction & Design
  • Tags Horticultural, Tree, Oak Tree, Landscaping, Arborist, Logo