For someone that creates adorable hand-embroidered hoop picture frames and embroidered landscapes, Katiedid & Co. needed an equally adorable hand-lettered logo to brand herself with.
I sat down and sketched several options, all hand-lettered to give it a friendly, custom feel. Once the sketch was finalized, I brought it into Illustrator to vectorize and made some tweaks so that the letters had consistency and simplified the connections between them. What was presented was a whimsical, fluid script with a color palette of bright coral, buttery yellow and a cool mint green based on one of her embroidered hoops.
The logo has been put to good use since and has been applied to business cards, labels for shopping bags, and a branded sign for craft fairs. It is very effective in 1-color and will give Katiedid & Co. a reliable brand for years to come.
One of these days I may ask her to hand embroider her logo, because it would look fantastic!